Is there such a thing as a "dynamic variable?"

I'm creating help in HTML5, using RoboHelp 10.  The information applies to eight related companies, which are all part of a bigger organization.  I know that I could create a user-defined variable and generate the output eight times.  But is there some function that could  {insert company name here}, and the user would see his own company's name, based on the URL that he clicked?  That way, I would only have to generate the help once.

I know it's probably not possible, but I figured I'd let one of the experts here say that for sure!